• Kanoe Riedel

A Quick Guide to Finding Blog Keywords for SEO

I talk to many creative entrepreneurs who pour lots of time and resources into writing content without using blog keywords for SEO. Can blogs still be good without keywords? Sure. Will they help you land on search results pages or increase website traffic? No.


Finding strategic keywords isn’t too tricky, and you don’t have to be an SEO expert to do it. Here’s a quick guide to finding keywords for your blog posts.


Why Do Keywords Matter?

Keywords play a big part in how readers and search engines find your blog in the vast sea of content on the internet. They’re words or phrases that you want people to associate with your blog post. That way, your blog post (ideally) will pop up as search results when someone searches for that term on Google or another search engine.


For example, say you’re a family photographer in Seattle. You probably want Seattle families to find your website and portfolio when they’re Googling “Seattle Family Photographer,” right?


So, some keywords you might want to consider would be, “Family photographer in Seattle” or “Seattle Family Photography.” Doing a little keyword research will help you identify the exact terms that will be best (we’ll get to that in a minute.)


If you aren’t using strategic keywords in your blog content, it’s like you’re writing a book hoping to become a bestseller, but publishing one copy and keeping it on your shelf. People might hear you wrote a book. But will they be able to find it and buy it? No.


Finding Blog Keywords for SEO

Keyword research has never been easier, even for non-SEO skilled business owners and bloggers. There are tons of free resources and tools to research keywords and get ideas for trending terms that people are searching for and that you can use in your content.


Using these sites, you can enter a keyword you have in mind (like “Seattle Family Photographer”), and get a list of related keywords and similar terms. You’ll see all the data related to those terms, such as Search Volume, Competition, and Cost Per Click. You can use these factors to determine which keywords will be best for your business.


Volume & Competition

For small and growing creative businesses, your ideal keywords will be high search volume and low competition. Here’s why.



WordStream.com


Search volume refers to how many times a month people search for that key term. So, for a blog keyword, you want to choose one that is being searched for a lot or has a high volume. That’s because it is a term people are looking for and need resources or information about. Search Volume is an indication of the popularity of that topic.


Competition is a measure of how many other sites post content that focuses on that keyword - how competitive is the “search market” for that key term? If there are tons of other websites sharing blogs or articles with that keyword (high competition), it will be difficult for a budding company to outrank them on search results.


However, if there is low competition and your business is among a smaller group of publishers with that keyword, competition isn’t as fierce (low competition).


The best strategic keywords for your blog content will be high volume (lots of people are looking for it) and low competition (there aren’t other sites vying to be at the top of the search results pages).


Different Types of Keywords and How to Use Them

When looking for blog keywords for SEO, it’s essential to remember that there are different types of keywords you can use to help your blog get the best exposure and perform well in searches.


Remember that it’s best to find more than one keyword for your blog posts. You’ll want to locate one primary keyword and several secondary keywords.


Primary Keywords

A primary keyword for your blog is the main event: It’s the term you’re banking on being the most popular (high volume) and the one that will generate the most response and traffic for your content.


Your primary keyword is the one that you should include in your blogs:

  • SEO Title

  • Headline

  • First paragraph

  • Several times in your blog content

  • Subheadings

  • Conclusion

  • Image alt-text

  • Image titles


Secondary Keywords

The couple of secondary keywords you choose for your blog are like the primary keyword’s backup singers. They’re related to your primary keyword and give search engines more content on what your blog post is about.


You should weave secondary keywords into your content to help search engines better understand your blog topic and what information readers might find in your post.


Secondary keywords aren’t the heavy hitters your primary keyword will be from an SEO standpoint. But, they still help position your blog post for optimal SEO performance.


Keyword Research Resources

There are tons of free and paid resources you can use to search, vet, and select the keywords you use for your blog content. Some are more user-friendly than others. Some have more robust data and tools available.


If you’re new to researching keywords, I recommend starting simple and with a free and easy-to-use resource. As you get more accustomed to finding blog keywords for SEO and perhaps more interested in building a more aggressive strategy, you can look at paid tools or ones with broader capabilities.


Get The Most Out of Your Creative Biz Blogs

Want the heavy lifting done for you with blog keywords for SEO and developing blogging strategies? Check out our 3-2-1 Blastoff Intensives. We’ll generate a strategic list of topics and keywords you can use in your blogs, and give you best practices on how to write them. Did I mention we’ll start you off with two custom blogs, ready to go live?


Learn more here.