• The Polished Prose Team

Pinterest For Business: Start Using It For Your Creative Biz Right Now

If you have an important event coming up like a wedding, holiday, or birthday, and need to come up with some creative ideas to make it stand out, where do you turn? If you're like me, the first thing that popped into your head was Pinterest!

Pinterest is full of great decorating ideas, quirky recipes, and fantastic advice. While I was still in college, I used Pinterest to unlock a ton of study hacks and writing tips! I swear it helped me boost my GPA.

As I entered the writing workforce, I learned how to use social media platforms to grow brand awareness and a business. The focus was on Facebook, Instagram, LinkedIn, and Twitter. What I didn't realize was how useful Pinterest was to creative entrepreneurs and small business owners, like myself.

Believe it or not, the platform with the crazy baking ideas can actually help grow your business and audience more so than other platforms! If you want to know how to use Pinterest for business, read on friends! This blog could be life changing.

Setting up Pinterest for Business

First things first, if your business does NOT have a Pinterest account, you need to set one up. And I mean a Pinterest Business account, not just a personal account. Next, you need to make sure you have the ability to post high-quality images.

Whether they be by your own creation or by hiring a photographer or designer. Images on Pinterest matter. The allure of the platform comes from the great graphic design and photography, low-quality images will not perform well. Pro tip: Typically, vertical images perform better than horizontal ones.

Next, forget what you already know about social media platforms, they don't compare to Pinterest. While Facebook and Instagram help drive engagement with your audience with likes and comments, Pinterest is used for ideas. People scroll through their feed, see something they like, and save it for later. So, when it comes time to plan a wedding or book a vacation, they go back to their Pinterest board and read your pin or blog about the subject.

Now that you know the basics of a Pinterest Business account, it's time to learn how to use it.

"...You need to think of Pinterest as more of a search engine and less as a social network" - Pinterest for Business, Polished Prose

How To Utilize Pinterest For Business

When it comes to using Pinterest for business, you need to think of Pinterest as more of a search engine and less as a social network. Yes, you can comment, like, and share a Pin, but there is so much more to it than that. Pinterest performs searches off of two things:

  • Images

  • SEO Keywords

This is why you need to have compelling images for each Pin.

But, equally as important, you need to have stellar captions. And, I don't mean something profound and poetic. That adds a nice touch, but if you're trying to grow your web traffic and audience, you need to be adding SEO keywords into your captions.

When you use proper SEO in your posts you'll appear in searches on Pinterest as well as on Google. Let's try something. Open your browser and search "Fall nail designs." The first results will be images but keep scrolling and within the first five results, you should see a link to someone's Pinterest. This can be your business if you use Pinterest and the correct SEO.

If you aren't familiar with SEO, we have a blog for that, too. And if you need help finding the right Pinterest keywords, then you need to check out Simple Pin Media. They have so much good information.

Another way to use SEO and keywords to your advantage is to put them in your bio and your Pinterest board titles. This will help make you more visible in searches.

When you use proper SEO in both the blog you're sharing and in the Pinterest caption it will up your clicks and views. Which means more money for you!

"Using Pinterest's extensive search feature, you can find what types of images, blogs, and other posts are performing best in your niche" - Pinterest for Business, Polished Prose

How Using Pinterest for Business Can Help to Drive Sales

So, we've covered how to set up Pinterest for business and how to utilize Pinterest for Business tools, now it's time to dive into how those tools can help drive your sales and traffic.

One of the best parts about Pinterest Business is the free analytics tool they offer. Now you'll be able to see what posts are performing better than others and figure out which areas need work.

Next, if your website sells certain products, like clothing, accessories, furniture, etc..., use Pinterest's product tag feature. This will let you tag your products in your image and link it back to your website. This is a great way to drive up your sales! People see what they want and can get instant access to your products.

You can also use their free feature, Rich Pins. Rich pins will pull MetaData from your website and blog to your pins to help improve your SEO and visibility.

How Blogging and Pinterest for Business go Hand in Hand

If your company doesn't have a blog - what are you doing???

Having a blog is a great way to show off the personality your company has, give your clients important updates, and help boost your visibility. You'll have more content to share and you'll be establishing authority in your niche. If you're having trouble writing blogs, we know a good team that can help you out ;).

Now, if you already have an established blog, you'll want to make it easier to share on Pinterest. First, make sure you have a board for your blog. That way, every time you share a blog it will land on a board that already has SEO set up in its title.

Next, you'll want to look into blogs that perform well on Pinterest within your niche. If you write travel blogs, subjects like "The Top 5 Places To See In Rome" will get better attention than "My Trip To Rome." People on Pinterest are looking for quick tips that they can save for later. Cater to that in your blog.

If you're having trouble finding new and relevant blog topics, guess where you can go to do some research? Yep, Pinterest. Using Pinterest's extensive search feature, you can find what types of images, blogs, and other posts are performing the best in your niche. After a quick search, you can be planning out future blog topics in no time.

What Are You Waiting For?

When it comes to growing your brand, audience, traffic, and sales, Pinterest for Business is your secret weapon. Seriously, it's surprising how little some creative entrepreneurs know about the benefits of Pinterest Business. While there is a huge focus on Instagram right now, sharing all your social content and blogs to Pinterest will boost more organic leads and sales.

Why? First of all, you can share links on Pinterest a lot easier, and Pinterest posts show up more often in web searches than on Instagram. We aren't saying you should swear off IG, but if you want to perform better, we suggest putting more TLC into your Pinterest account.

Ready to start promoting your business on Pinterest? Check out our Super Social Booster blogging package. It has everything you need to get that Pinterest traffic flowing!